You have a high quality, desirable product or service and an attractive website, but if your website is not optimized for search engines then you will miss a vast audience – even if you already advertise online.
94% of people only visit websites listed on the first page of their search results. On that first page, 85% of all consumer traffic goes to the natural (or ‘organic’) results, not the not Pay Per Click (PPC) results such as Google AdWords. Interestingly, most internet users will simply change their search terms rather than checking the additional results pages, which is why keywords play such a crucial role in SEO.
Organic search results are eight times more effective and trusted than paid search results, which are essentially adverts. Search Engine Optimization increases your ranking in these natural search results, ensuring that prospective clients can find your website easily and you can reach them 24 hours a day, seven days a week, without the high PPC costs.
How Does SEO Works
SEO works by combining a thorough understanding of how search engine algorithms rank websites, what keywords people are currently searching with, the importance of backlinks, and how to engineer the technical side of a website for the maximum possible results.
Keywords enable search engines to discover your website and categorize what it is about. Backlinks – links to your website from other websites – show search engines how relevant, trustworthy and popular your website is. These factors are combined by search engines to produce a ranking for each website, which determines where it appears in the list of results for particular search terms.
Technical enhancement of your website ensures that all settings and code are the most favorable for being indexed by search engines, and that any inadvertent obstacles to this are removed.
By applying Search Engine Optimization, you can make your website more attractive to search engines so that its ranking increases in natural search results, and more people will be able to find it.
Optimizing a website for search engines involves
- On-Page Content editing
- Code enhancing
- Optimizing Server Performance
- Creating backlinks to increase the website’s relevance to specific targeted keywords
- Removing barriers that can restrict the indexing activities of search engine spiders