Bounce – in the IT world

In most cases, ‘bounce’ means the return of an email, but there are other times when this term is used.

In your email…

Most emails we send are processed by the server and arrive in the mail box of the recipient.  Occasionally a message is ‘bounced back’.  This is because you may have entered the recipient’s name incorrectly, or the recipient does not exist.  The ‘bounce back’ message may come from  “Mail Delivery Subsystem’, and will refer to the returned mail in the subject line.

On your computer…

‘Bounce’ can be used interchangeably with ‘restart’ or ‘reboot’.  If you install new software, or a site is not responding, you can ‘bounce’ or restart the computer.

Creating audio tracks…

Software programmes such as Digital Performer can be used to export audio tracks.  If you want to build up audio tracks into a mono track or two stereo tracks using this type of software, you will be ‘bouncing’.  ‘Bouncing’ conserves power by working with one track rather than each one individually.

Securing your network..

With regard to security, you may want to hide your network, as part of your wireless security.  When you do this you are ‘bouncing’, and it can also be known as BNC.

Bounce Rate in a Website

In the SEO term bounce rate is the percentage of visitors to a website who visit a website and after visiting one page, they just navigate away from that website. E.g. a website has five visitors in a particular day.  Four out of these five navigate away from the website after viewing only home page. One out of five visitors clicks on another link of that page, so the bounce rate of this website that day is 80%.

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